Why Most Artist Websites Go Stale

The real reasons websites stop getting updated

• Too many pages to keep in sync.
• Layouts that feel fragile, like one change breaks everything.
• Updates require a developer, so nothing gets updated.
• No clear boundary between “safe to edit” and “do not touch.”
• The site becomes stressful, so it gets avoided.

What actually works long-term

A website stays alive when it is easy to update the two things that change most: your shows and your links.

• A simple, repeatable page structure.
• A layout that looks good on mobile without extra work.
• One clean link you can send to venues, fans, and collaborators.
• Updates that feel safe and predictable.

A calmer approach if you want a website you can actually maintain

If you want a clean home online, but you do not want to babysit a website, this is the structure I keep seeing work for musicians and independent artists.

Here is the system I use: Squarespace website system for musicians that keeps things simple, easy to update, and consistent over time.